One marvels at the way the New Yorker has managed to create a kind of cover encountered nowhere else, a cover genre that is not strictly humor and not enirely whimsy or wistfulness, always illustrated but never belabored. They are in a class by themselves. The current New Yorker cartoon editor, Robert Mankoff, himself an enormously witty cartoonist who began his career contributing a weekly cartoon to a newspaper Real Estate section (imagine 52 cartoons a year on the topic of real estate – what a challenge!) deserves a great deal of credit for the marketing of New Yorker covers and cartoons beyond the magazine itself.