Those who are not conversant in works of art are often surprised at the high value set by connoisseurs on drawings which appear careless, and in every respect unfinished; but they are truly valuable... they give the idea of a whole.
- Sir Joshua Reynolds
We do not see things as they are,
we see them as we are.
- Anais Nin
 

 

Monday, November 26, 2007

V Water animated ad

Posted by Charley Parker at 12:48 am

V Water animated ad
Ever since I first saw Chuck Jones’ wonderfully imaginative and brain-tinglingly loopy Warner Brother’s cartoon Duck Amuck as a kid, I’ve had a weakness for cartoons that break the fourth wall (i.e. the invisible barrier between audience and characters in the entertainment), particularly in the oblique way of having an animated protagonist encounter the animator who is drawing the cartoon in which the character exists.

There’s just something surreal and magical that I find particularly appealing about the whole idea, perhaps the result of my inordinate fondness for Crockett Johnson’s Harold and the Purple Crayon as a child. (As a side note, I understand the Harold and the Purple Crayon books have been made into an animated series for HBO, a situation that only makes me a bit sad, and instills me with no desire whatsoever to see the shows).

I posted in June about a Flash animation by Alan Becker that evokes the same animator/character relationship, and here is another short (one minute) animation that follows that pattern, in this case an ad for V Water.

This one is a bit different, though, in that our animated protagonist is enabled, rather than hindered, by the hands of the animator. Unfortunately I haven’t found creator credits for this one.

[Link via Digg and Drawn!]

Posted in: Animation   |  

2 comments for V Water animated ad »

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  1. Comment by Michael
    Monday, December 17, 2007 @ 7:18 am

    Hi Charley, you might also enjoy a film by Daniel Greaves of Tandem Animation in London, UK, called “Manipulation” made in 1991.
    http://www.youtube.com/watch?v=ZSodM4pLGIs

  2. Comment by Michelle
    Wednesday, December 19, 2007 @ 9:34 pm

    Fabulous! Thanks for posting. Esp. love the rain sequence.

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