Opportunity is missed by most people because it is dressed in overalls and looks like work.
- Thomas Edison
A thimbleful of red is redder than a bucketful.
- Henri Matisse
 

 

Saturday, January 16, 2010

This Is Where We Live

Posted by Charley Parker at 3:08 pm

This Is Where We Live by Apt Studios
This Is Where We Live is a short stop-motion animation by Apt Studio and Asylum Films.

It is a promo for 4th Estate Publishers, and the “where” it refers to is the world of books. The designers and animators have taken a literal take on the phrase and created a world made, literally, from books.

You can see a time-lapse video of the animators preparing materials and another of them arranging a shot for the film here.

The animation was produced over a three week period in 2008, and was produced to mark the publisher’s 25th anniversary.

It starts, aptly enough, with a bit of flip book style animation in the pages of a book, and transitions nicely into a walk through the the book world; including nicely atmospheric “night” scenes, in which the darker side of things is displayed.

Charming, imaginative and beautifully done.

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Posted in: Animation   |   1 Comment »

1 comment for This Is Where We Live »

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  1. Comment by Naoki Araiza
    Sunday, January 17, 2010 @ 9:41 am

    personally loved the typographic layouts, very well thought, nice designs, very warm feeling, I loved this personally, as a passionate reader and as a designer as well…

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