He who knows how to appreciate colour relationships, the influence of one color on another, their contrasts and dissonances, is promised an infinitely diverse imagery.
- Sonia Delaunay
Color is my day-long obsession,
joy and torment.
- Claude Monet
 

 

How to Display Your Art on the Web

How to display your art on the web

Articles

Introduction

Who this is for: This is intended as a rough guide for illustrators, gallery artists, cartoonists, comics artists, concept artists and other visual artists who want to present a professional representation of their work on the web. If you’re just putting up your stuff for the benefit of your friends, do what you want, it doesn’t matter. If, on the other hand, you’re trying to have your art seen by art directors, publishers, gallery owners, webcomics readers, reviewers and prospective buyers, how you present it can make a big difference in how it’s viewed and received.

Why did I write this? In the past several years, and particularly in the last few as I’ve worked on lines and colors, I have seen hundreds (if not thousands) of artist’s web sites. So many of them are so badly arranged, poorly designed, ill-conceived and horribly implemented that it has started to make me crazy. If you’re read much of this blog, you’ll know how much I love this stuff, and how much I would desparately like artists of all kinds to succeed in doing a good job of making their work visible on the web.

The original post that prompted this grew out of this frustration with the apparent desire on the part of artists to drive visitors away from their sites in droves. My repeated encounters with mind-numbingly bad artists’ web sites eventually resulted in my snarky, but well-received article, How Not to Display Your Artwork on the Web.

The response to the article was, and continues to be, emphatic, and frequently includes requests for more information. Those requests prompted this series of follow-up articles. If you haven’t read the original post, I reccomend that you read it first and then come back to this one.

Caveats

What do I know? This is simply the opinions (read that word carefully) of one person. However, I do have some qualifications to be knowledgeable about this topic. I’ve been on the web since 1994, several years before most people even knew the web existed. For most of that time (12 years) I’ve worked as a professional web site designer. (When I started doing web site design we actually had to put some effort into convincing companies that a web site was a worthwhile investment, and that the internet wasn’t just a fad for geeks that would fade out in a couple of years.) In 1995 I created Argon Zark!, the first long-form (comic book style) comic for the web, and one of the earliest webcomics of any kind.

I do not hold myself up as a paragon of design and usability. I’ve designed my share of bad sites, with navigation problems and usability issues and, due to the realities of graphic design (time, budget restraints, and the wishes, demands, desires and delusions of clients), I will continue to do so to some extent in the future; but I have tried to benefit from my mistakes and I have learned a thing or two (or three, or twenty) over the years.

This is a work in progress. I envision this as a series of eight to ten articles on individual topics, perhaps more. As time allows, I’ll continue to edit, revise and add to these pages in an attempt to make them more useful.

This series of articles is intended to he helpful. I don’t proffer it as definitive or set in stone. If you disagree, write a comment and give everyone the benefit of your own ideas or helpful suggestions.

 

10 comments for How to Display Your Art on the Web »

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  1. Comment by donkeymon
    Tuesday, July 31, 2007 @ 7:15 am

    Hey, where’s the actual article?

  2. Comment by Charley Parker
    Tuesday, July 31, 2007 @ 9:25 am

    It’s a series of articles, which will be listed at the top of this article as they’re written. The first one is Finding a web hosting provider.

  3. Comment by Elton
    Friday, September 21, 2007 @ 3:20 pm

    i do intersting pictures on coral and i want people to see my unique talent. so what can u
    help me with.

  4. Comment by Paul
    Thursday, December 6, 2007 @ 4:56 pm

    Don’t stop now. Keep up the great work! I was looking forward to improving my web site. In the mean time, if anyone out there would like to crtique a web site showing seascapes, art of children and horse art, please, visit and beat me up. I want very much to make a more enjoyable web site. Thanks!!

  5. Comment by lo curto giovanni
    Wednesday, December 19, 2007 @ 5:21 pm

    Girando nel web, sono entrato nel tuo sito.
    L’ho trovato interessante perché nel creare nel mio sito “la bottega d’arte di Lo Curto Giovanni, ho incontrato molte difficoltà che avrei risolto con le tue indicazioni. Complimenti, un buon lavoro ed un’ottima consulenza.
    Non so se sono riuscito a fare un bel sito, io ci ho inserito molte delle mie opere.
    Ti invito a visitarlo e grazie per le indicazioni.
    Distinti saluti
    Giovanni Lo Curto

  6. Comment by Charley Parker
    Thursday, December 20, 2007 @ 10:28 pm

    Giovanni,

    Thank you for your comments. Unfortunately, the link to your web site doesn’t work.

  7. Comment by ricky rizzy
    Monday, December 24, 2007 @ 6:06 am

    doug chiang is my favorite artist,i follow him i study his arts under microscope view and gather ideas from his works,he is just like the way i do my kind of works, and i do it and display them if i got time for it but chances are to get, i really would like to join him in future he is like my MASTER of ARTWORKS—-i named my works-
    —–THE HIDDEN ARTWORKS———

  8. Comment by ricky rizzy
    Monday, December 24, 2007 @ 6:07 am

    my guru

  9. Comment by Richard Ramsey
    Friday, January 11, 2008 @ 3:30 pm

    You have a great Blog, it’s the first thing I read everyday. Your articles on setting up a WEB site series were outstanding.
    The question I have is; do you know of or have you done research or looked into what might be a good software for locating and deleting duplicate photos on a computer hard drive?
    Thanks for your time.
    Richard

  10. Comment by Odette
    Saturday, March 1, 2008 @ 12:26 am

    You are indeed very gentle to give us all these hints…. I will review my site and will try to make it better thanks to you.

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